1,430% of Crowdfunding Goal: Numeracy Lab
Content strategy and copywriting for a pre-launch EdTech campaign that turned
audience interest into purchase intent across Facebook, Instagram, and email marketing.
Role: Content Strategist & Copywriter
Client: Numeracy Lab｜Taiwan's leading math education platform
The Challenge
Launch a crowdfunding campaign for a brand-new EdTech product with no prior sales history. The goal: build enough audience trust and excitement to convert followers into early backers before the product was even available.
What I Did
Developed the full pre-launch content strategy and wrote copies across Facebook and Instagram. Defined the campaign's messaging framework, content calendar, and brand tone (including email guidelines) to translate a complex educational product into stories that resonated with parents of elementary school children.
The Work
The Result
Raised NT$7,153,369 (~$220K USD) from 1,278 backers.1,430% of crowdfunding goal reached.