Red Dot Award:
TCCF Metaverse Concept Film
Project management for the lead film in a five-film brand campaign for Taiwan Creative Content Fest (TCCF), bringing 10+ IP partners into one story.
Role: Public Relations and Marketing Specialist (project lead for the film)
Organization: Taiwan Creative Content Agency
Timeline: May – November 2021
Recognition: 2022 Red Dot Award: Brands & Communication Design
The Goal
TCCF wanted to be seen as Asia's answer to SXSW, and to show that Taiwan's creative industries were ready for the metaverse era. The plan was a cinematic brand film featuring characters and worlds from more than ten different IP owners.
That meant ten sets of approvals, one independent director with a clear vision, an external agency, and four months to deliver.
What I Did
Managed the production from start to finish over four months, coordinating 10+ IP partners, an external agency, and an independent director.
Wrote the creative briefs, secured legal clearance for every IP, and kept approvals moving so the schedule held.
Mediated between partner requests and the director's vision, so each IP was represented fairly without turning the film into a list of logos.
The Result
The film led TCCF's 2021 repositioning campaign and premiered to 30,000+ attendees.
It won the 2022 Red Dot Award for Brands & Communication Design.